Unilever Prezi

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Unilever

Unilever are a company that has been a round for about 86 years. and there slogan is "No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine. Every day, around the world, people reach for Unilever products."  there produce are will know through out the world for be reliable.

  

history of unilever

In the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap  his revolutionary new product that helped popularise cleanliness and hygiene in Victorian England. It was 'to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products'.

This was long before the phrase 'Corporate Mission' had been invented, but these ideas have stayed at the heart of our business. Even if their language – and the notion of only women doing housework – has become outdated.
In a history that now crosses three centuries, Unilever's success has been influenced by the major events of the day – economic boom, depression, world wars, changing consumer lifestyles and advances in technology. And throughout we've created products that help people get more out of life  cutting the time spent on household chores, improving nutrition, enabling people to enjoy food and take care of their homes, their clothes and themselves.




band I have choses of bands I have pick are  Cornetto, Lynx and magnum

lynx































magnum

Y2 TNT Corporate video

Current Practices In Corporate Video Production

Introduction
in  this essay i will be talking the practices in corporate video and law behind producing it. i will start by writing about the copyright laws and then move on to privacy in filming the video. after that i will talk about the defamation and how law behind that. then i talk about fair use and ethical of the video and lastly the technologies used to make it. i will also talk about releases



copyright
Copywriting is written content conveyed through online media and print materials. Copy is a content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as to raise brand awareness. copyright plays a big part in filming in the fact that it reduce what a film maker can do with the video without getting permission. film makers can use royalty free music and also must have so they don't advertise other company in the background or on people T-shirts.



Privacy
privacy law may be relevant for example  film maker must make should they don't film private information for example passwords or personal email on screens they are filming or on paper. also this must make sure there are no personal records on show to the camera. they also must get permission to film they and any person it the film. The law allows people to bring actions for invasion of their privacy, for which the court can award damages. The level of damages is relatively low when compared to damages in libel. However, the legal costs of a case will usually be significantly higher than the damages awarded and are paid by the losing party.



Defamation
Defamation is the action of damaging the good reputation of someone; slander or libel. in corporate video you can't not undermined someone else company or say bad comment about and destroy there  reputation. the four way to get sue is one, if you lowers them in the estimation of right-thinking members of the public. two, cause them to be shunned or avoided. three, disparages them in their office, trade or profession and lastly four, exposes them to hatred ridicule or contempt.    



fair uses
the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case.



Ethical
ethical can be many different things it range from colour to gender and even age. so nowadays you have to be careful that you don't get call racist or a sexist. so a lot of corporate video have female and different coloured people to avoid the hate on there company or business.  



Releases
releases is getting permission to use land or to film in a public place. also if you are using weapons you have to get permission from the police. also you have to get releases to film the actors in the film and also get release to use set piece of music and permission to use it.


Technologies
technologies can be cameras to lights and SD card. first there are many different  cameras that you can use college and low budgets film use canon EOS  700 is use and is about £434 - £749 where as high budgeting film company's use camera like Blackmagic Design Cinema Camera. that range from £1,350 used and £1,856 new. you can also use a go pro to do action shots for example you can use the hero 4. There are also lots of editing software that can bee use to add music and to add SFX, for example premiere or final cut pro to do editing. for light you can use a roto light  and a soft box that range from £20 to £40.  Drones are a new toy in filming. the phantom 4 can film in 4k and the blades don't get in the way. one of the best drone on the market it about  £1,200

The nature and purposes of research in the creative media industries

Research is fundamental to all aspects of creative media production and is the essential starting point for productions of any scale. It can be used to determine the financial viability of a future production, to gather a range of information relevant to the content of the production, or to assist with the planning of technical and logistical requirements.

There are also media companies which conduct extensive research using a range of sophisticated methods to gather data about audience consumption of media products and services. This has become increasingly necessary in the highly mixed and competitive environment media industries operate in. But an ability to undertake research is essential for anyone working in the media industries and is vital in many stages of production and distribution.

To complete this unit you need to demonstrate that you understand why and how research is conducted in the creative media industries. The maximum word limit is 1000 words. Remember to proof read your work before submission and check for spelling, punctuation and grammatical errors. As always use examples of your own research from your TV advert project.
Types/methods of research:
Primary research/self-generated research
What are some examples? Interview techniques, observations, questionnaires, surveys, types of questions, focus groups, audience panels, participation in internet forums (self-generated e.g., own video, audio or photographic records of events).

1. Define primary research
Primary research is any type of research that you go out and collect yourself. Examples include surveys, interviews, observations, and ethnographic research. A good researcher knows how to use both primary and secondary sources in her writing and to integrate them in a cohesive fashion.
2. What did you do?
we use surveys to get peoples opinions and talk to people 
3. List examples from your project.
For Primary research we send out a  survey to people to find out about what people think on the topic.

Secondary research 
What are some examples? Books, journals, reference-based books and directories, periodicals, newspapers, film archives, photo libraries, worldwide web, searching internet forums, CD Rom databases, audio material, ratings, circulation figures, government statistics.

1. Define secondary research
Secondary research  involves the summary, collation and/or synthesis of existing research rather than primary research, in which data are collected from, for example, research subjects or experiments.
2. What did you do?
we look at different website to find out about more table top and card games to game the opinion of other people and also to find out about more of the games them-self 
3. List examples from your project.

Website One: https://www.tabletopgaming.co.uk/

Form this website I can find out a lot of history and I can find handy hints and tips for what Types of table top games there are.

Website Two: https://www.google.co.uk/?safe=active&ssui=on#q=card+games+info&safe=vss&start=10

With this it will allow me to find out as much info on what I want to find with the card games.

Website Three: http://www.warseer.com/forums/forumdisplay.php?176-Board-and-Card-Games-Forum

With this one I can get other people thoughts on what they find card/tabletop games are like.

Quantitative research
What are some examples? Programme ratings, readership circulation figures, hits on a website, box office figures, sales of CDs and DVDs.

1. Define quantitative research
 Quantitative methods numbers analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques
2. What did you do?
my age range for my questionnaire wasn't pacific and had a age range 
3. List examples from your project.
   for example 16-24 or 25-32.
Qualitative research
What are some examples? Film reviews, game reviews, fanzine websites, attitudes to media products, responses to news coverage, responses to advertising campaigns, discussion.

1. Define qualitative research

Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem
2. What did you do?
are surveys were worded in away to get the person opinion of card games instead of get lots of data. 
3. List examples from your project.
the question in my questionnaire was  have text boxes instead of a picking a pacific option 


Data gathering agencies
What are some examples? Broadcasters’ Audience Research Board (BARB), Radio Joint Audience Research Ltd (RAJAR).

1. Explain what the BARB does. Also, IMDB and Boxofficemojo can be mentioned.
he Broadcasters' Audience Research Board (BARB) is the organisation that compiles audience measurement and television ratings in the United Kingdom. ... Participating viewers have a box on top of their TV sets which tracks the programmes they watch.
2. Search for either 'media research agencies' or 'data gathering agencies' and you will find a range of good examples.
some exmaple are industry tables and full service agencies

Purposes of research: 
the purpose of the research is to find out the topic that you will choose and find out the age range of the audience that will see this and what people will think about it.
Audience and Market research 
What are some examples? Audience data, audience profiling, demographics, geodemographics, consumer behaviour, consumer attitudes, audience awareness; product market, competition, competitor analysis, advertising placement, advertising effects

1. What did you do?
i ask people what they think would make a good documentary also i look on BARB for when the high peak are for TV audience for example when a soap come on. 
2. Explain the audience research from your project.
the audicene research for my project was card game i ask people what they like about card games and what they would find interest in a documentary 

Production research
What are some examples? Content, viability, placement media, finance, costs, technological resources, personnel, locations.

1. What did you do?
the production research  i did was what they like to on the documentary and what would get they attention and keep them interested in  it the documentary. also ideas about what could go in it.   

Music video research

Woah

With out backs to the wall, the darkness would fall

Never quite thought we could loose it all

Ready aim fire, Ready aim fire

An empire's falling just one day

You close your eyes and the glory fades

Ready aim fire, Ready aim fire away (fire!)

Ready aim fire, Ready aim fire away

Off in the distance, staring's resistant

Bottling up and festering

Hey Mr Motion, make me a potion

Shake it all up with your mystery

How come I've never seen your face 'round here?

I know every single face 'round here

A man on a mission, changing the vision

I was never welcome here

We don't have a choice to stay

We'd rather die than do it your way

With our backs to the wall, the darkness would fall

We never quite thought we could loose it all

Ready aim fire, Ready aim fire

An empire's falling just one day

You close your eyes and the glory fades

Ready aim fire, Ready aim fire away (fire!)

Ready aim fire, Ready aim fire away

Back in the casing, shaking and pacing

This is the tunnel's light

Blood in the writing, stuck in the fighting

Look through the riffle's sight

How come I've never seen your face 'round here?

I know every single face 'round here

Here in the heckle, holding the shackle

I was never welcome here

We don't have a choice to stay

We'd rather die than do it your way

With our backs to the wall, the darkness would fall

We never quite thought we could loose it all

Ready aim fire, Ready aim fire

An empire's falling just one day

You close your eyes and the glory fades

Ready aim fire, Ready aim fire away (fire!)

Ready aim fire, Ready aim fire away

Woah

With our backs to the wall, the darkness would fall

We never quite thought we could loose it all

Ready aim fire, Ready aim fire

An empire's falling just one day

You close your eyes and the glory fades

Ready aim fire, Ready aim fire away (fire!)

Ready aim fire, Ready aim fire away

With out backs to the wall, the darkness would fall
 - no where left to run away from the darkness of the world

Never quite thought we could loose it all 
- never thought the world could become like this and lose are self's  to it.

Ready aim fire, Ready aim fire 
-  fight off the enemy and darkness 

An empire's falling just one day 
- the old way are falling into chaos 

You close your eyes and the glory fades
 - you mentally preparing  for the up and coming fight  

Ready aim fire, Ready aim fire away (fire!) 
-fight off the enemy and darkness 

Ready aim fire, Ready aim fire away 
- fight off the enemy and darkness 

Off in the distance, staring's resistant 
- start up of the rebellion against this enemy 

Bottling up and festering 
- rebellion slowly getting big and big, also plotting there attack 

Hey Mr Motion, make me a potion
 - rebellion  start attacking  

Shake it all up with your mystery
 - 

How come I've never seen your face 'round here?
-

I know every single face 'round here 
-

A man on a mission, changing the vision 
-

I was never welcome here 
-

We don't have a choice to stay 
-

We'd rather die than do it your way
 -

With our backs to the wall, the darkness would fall
 - no where left to run away from the darkness of the world

We never quite thought we could loose it all
 - never thought the world could become like this and lose are self's  to it.

Ready aim fire, Ready aim fire 
- fight off the enemy and darkness 

An empire's falling just one day
- the old way are falling into chaos 

You close your eyes and the glory fades
 - you mentally preparing  for the up and coming fight  

Ready aim fire, Ready aim fire away (fire!) 
- fight off the enemy and darkness 

Ready aim fire, Ready aim fire away 
- fight off the enemy and darkness 

Back in the casing, shaking and pacing
 -

This is the tunnel's light 
-

Blood in the writing, stuck in the fighting
-

Look through the riffle's sight 
- aiming at the enemy ready to shot.

How come I've never seen your face 'round here? 
-

I know every single face 'round here 
-

Here in the heckle, holding the shackle
-

I was never welcome here 
-

We don't have a choice to stay
-

We'd rather die than do it your way
-

With our backs to the wall, the darkness would fall
- no where left to run away from the darkness of the world

We never quite thought we could loose it all
- never thought the world could become like this and lose are self's  to it.

Ready aim fire, Ready aim fire
- fight off the enemy and darkness 

An empire's falling just one day
- the old way are falling into chaos 

You close your eyes and the glory fades
-  you mentally preparing  for the up and coming fight  

Ready aim fire, Ready aim fire away (fire!)
- fight off the enemy and darkness 

Ready aim fire, Ready aim fire away
- fight off the enemy and darkness 

Woah

With our backs to the wall, the darkness would fall
- no where left to run away from the darkness of the world

We never quite thought we could loose it all
- never thought the world could become like this and lose are self's  to it.

Ready aim fire, Ready aim fire
- fight off the enemy and darkness 

An empire's falling just one day
- he old way are falling into chaos 

You close your eyes and the glory fades
-  you mentally preparing  for the up and coming fight  

Ready aim fire, Ready aim fire away (fire!)
- fight off the enemy and darkness 

Ready aim fire, Ready aim fire away

- fight off the enemy and darkness

Imagine Dragons is an American rock band from Las Vegas, Nevada, consisting of lead vocalist Dan Reynolds, lead guitarist Wayne Sermon, bassist and keyboardist Ben McKee, and drummer Daniel Platzman. The band first gained exposure in 2012 with the releases of their debut studio album Night Visions and its first single "It's Time". Billboard placed them at the top of their "Year In Rock" rankings for 2013

the band clothing is a mixture of black to casual clothes. this relate to there song and hard get a powerful message across to fans and people watching the perform live and in there music videos.

 the pace of the song are a mixture of slow to med, this in turn help them get there message across and make it more powerful 

styles, conventions & Techniques

in concert
in concert footage is the artist or band performing in a music video. for example the script superheroes music video shoe them perform a music concert as part of it


live footage
live footage a video of the artist perform live on stage or on a show in front of  a audience. this example is from Franz Ferdinand concert at T in the park

 narrative and interpretive

narrative is where the music video tells a story. for example in this video it tells a story of how a relationship happen between to people and in the end one of them dies.

surrealist and absurdist



 impressionist

impressionist is when the video makes you the emotes side of the video. for exmalpe in imagine dragons video demons it show you people who have stuggle with live and what they are going  through. which connect with the views of the video and how they would feel if they were going through this in there lives. for exmaple in the video it show someone losing someone they love and how it has effect them.

synergy
synergy is where the video and the song link together, like in film.for example  this video is from a film and is used to in the ending of the film.

allusion
allusion is where a music video may also allude to another media text, an event, a person or any other historical or cultural reference. in the ghost of you sing by my chemical romance the song reference the battle of D Day in WW2

pastiche

pastiche is a light hearted imitation of another artist artist style. for example eminem till i collapse take the minc out of
parody

a parody pokes fun at the original subject matter like this example that poke fun a Adele hello and does a star wars take of hello from the dark side
 homage
homage is when a artist use a music video as a way of paying respect to others influence, like saying thank you. for examlpe in the michael jackson video he said thank to the people of Brazil

animation

animations music video are video which are wholly or partly animated in some way for example i wanna party is all animation.
lip synch

lip synch is a performance video that might require the artist. in this example they get a actor to lip synch to the words for about 2/3 of the video
cutting to beat


post- production effect


 split screen


chroma key

in this cold play video they use green screen to create and wear green outfits to have them shown as monkeys

camera movements
camera movements is using pans and tracking shot. in this example is will smith men in black where they use array of different camera movements from tracking shot to pans to make this music video.

camera and shot types
camera angle and shot type is when the filmmaker uses various shot length and angles. in this example is will smith gettin jiggy wit it where they use array of different angle from wide angle to close up to make this music video.

mise-en-scene

The Purpose of Music Video

Intro
the purpose of the essay is to show the how music are and how they show the artist of the song and the director. also to improve they fan base and get more income
Paragraph 1
A lot of music video have the artist and are promoting them in there song. they are made to get my interest in the artist and to addrcat more fan to the fan base. there are also made to show the artist mean of the song. for example LMFAO -Party Rock Anthem video includes them sing and dance in the music to promote there song. also imagine Dragons; warriors was made for the League Of Legends worlds final in 2014 ad was directed by --

Paragraph 2
artist do many different ways of marketing them self this because they want to stand out to get more fan and to keep exiesting fan interest in there music. it is also another way to get money and to promote themselves. for example Jason  Derulo Ridin' Solo has a a high budget compare to some like Rizzle Kicks Mama Do The Hump they did the music video using there house and there parents compare to derulo who use backgorund dancers and cars with a expirence set and better lighting.





Paragraph 3
With the artists trying to get there name out in the music industry. they use different types of way to put there music videos out there in the media world. for example YouTube and they make there income for every downloaded, watch, and shared video of there artist or band or for each purchase of the album they sell this brings income for each of the artists and the record label and allow both the artists and record company's to make money.
Paragraph 4
there are many different types of media company's like iTunes and YouTube and many more that show music videos and allow people to watch them. this in turn gives promotion to the creator or artist of the video. this allow there  song to be heard and shared to get there name and out there and get people interested in them and their music.
Paragraph 5
the synergistic marketing is important to promote the video and get a high income for example frozen has toy's and a film to relate it into the songs thus it help to promote each other if you like the film then you audience may buy product relating to the film and same with the soundtrack resulting in more income of the film.like Let it GO from Frozen is the most popular song form the film and is play alot for kids and frozen fan resulting more advertiesting for disney plus they have a area in there park just for frozen to promote it even more.

Conclusion
To conclusion music video help the artist to be promoted and to generate more income for there record label and them. this also help get there name out and to extent there music to more people, to draw in more fan and follow for them. this in turn make more money for them. also that the music video show the artist point of view of how they see they song.

corporate video

reflection for video

camera : shot types we use were mid shot and close ups on interviews we also used high up shots as we panned down. camera angles we used were pans as it got more in the picture and keeps the audience interested in the video. we did the camera pan shot well. thing we could is to smooth out some of are shoot.

editing : the transition we used were fades.for titles will used to show who the teachers were and what they teacher. for graphs__  and   for cuts away we used them to cover up jumps in the editing. the editing is when well if we could improve anything it would be to have more time.  

sound on camera, mix, music, effect

mise-en-scene and lighting (props, setting, use of lights)

Types of Brief

Introduction To The News

http://btecmediaencert.blogspot.co.uk/search/label/D.%20Assignment%203%3A%203MW

Part 1

Look East Wednesday 25 may 2016 at 10:30pm

first story is the death of a man has now become a death inquire. the second story is   about the devolution  debates and the next story is about network rail say that 90% of  train crossing in Essex  and Suffolk  could be close to speed up sirvers. the last story is  about a charity set up from some who die of cancer and her brother is to go on a 6000 mile journey to raise money. after this is the weather    

The starting sequence start by them introduction the top three story and what happening in them briefly and then the opening sequence.  this is done to get people to watch the new and get there attience. by visual for example showing graph and been at the place of where they are going to talk about that story. they also use audio for example there use dramatic music when read the stories.

Newsreader, amelia reynolds, Age 43 , female
Presenter
Richard Daniel, male
felicity simper, female

The role of newsreader is tell you the new stories briefly  and introduce the presenter and the role of the presenter is to tell you about the story in detail and give you the fact, also to interview the people related to the story if there is any. the skill need to present is to know how to interview people and to keep people interest in your story. the skill need for a newsreader is to make the new interest and to introduce the presenters.

the term news ordering means to put the new story in order to which is the most important. the story are put in a list call a running order. the most likely story is call the lead story and is select because it has the most impact on the audience. then the follow story are rank in term of interest to the audience. the reason it  important for the news to act quickly  because the stories change so they may have to change the running order. the last news story is called a round up.

Bias through selection and omission is when  An editor can express bias by choosing whether or not to use a specific news story. Within a story, some details can be ignored, others can be included to give readers or viewers a different opinion about the events reported. Only by comparing news reports from a wide variety of sources can this type of bias be observed.
For example, if people boo during one of President Clinton's speeches, the booing can be described as "remarks greeted by jeers" or the boos can be ignored as "a handful of people who disagree".
Bias through placement: Where a story is placed influences what a person thinks about its importance. Stories on the front page of the newspaper are thought to be more important than stories buried in the back. Television and radio newscasts run stories that draw ratings first and leave the less appealing for later.
Bias by headline: Headlines are the must-read part of a newspaper because they are often printed in large and bold fonts. Headlines can be misleading: conveying excitement when the story is not exciting; expressing approval or disapproval.
Bias by photos, captions, and camera angles: Pictures can make a person look good, bad, sick, silly, etc. Which photos a newspaper chooses to run can heavily influence the public's perception of a person or event. On TV, images, captions, and narration of a TV anchor or reporter can be sources of bias.
Bias through use of names and titles: News media often use labels and titles to describe people, places, and events. In many places around the world, one person's friend is another person's enemy.
For example, a person can be called an "ex-con" or be referred to as someone who
"served time twenty years ago for a minor offense."
 Bias by choice of words: People can be influenced by the use of positive or negative words with a certain connotation. People can also be influenced by the tone that a newscaster uses when saying certain words.

documentary mini task

introduction
a documentary is a film about a topic on something that show it for education and also how the director want to show it. I would using pictures or interviews with people involved in real events to provide a factual report on a particular subject.

expository documentaries

Expository documentaries speak directly to the viewer, often in the form of an authoritative commentary employing voiceover or titles, proposing a strong argument and point of view. These films are rhetorical, and try to persuade the viewer. (They may use a rich and sonorous male voice.)

Siria's fortress is an expository documentaries that tells the view about the fortress and why the wall are still there. also it go's  on about he history behind it and when it was built and also the important of the fortress

observational documentaries 

Emphasizing the documentary filmmaker's engagement in observing the subject's daily life and circumstances and documenting them with an unobtrusive camera. By maintaining the observational mode, the director allowed the subject to forget the presence of the camera and behave more naturally, thereby letting the audience get a better sense of how the person feels

One Day On State is an observational documentaries about what happen in one day in a state as it go's through the day and how people have fin and walk about on the street in every day life

interactive documentaries are definition by draw the filmed people and events in to direct contact with the film maker and the content of the interactive documentary is based primarily on interviews, which draw out specific comments and responses from those who are filmed 

 for Louis Theroux The Most Hated Family in America. This is a interactive documentary about  a family who is against America and hate everyone who don't see there way. 

reflexive documentaries
 Conventions Examples of reflexive documentaries History Reflexive documentaries show the viewer how the documentary is constructed(in terms of editing and portrayal of the truth) and the film maker is a part of the documentary and provides the narrative to the documentary

Lenny D is  an reflexive documentaries about a woman who talk about her art and her passion toward her work and it inspired her to do art.

performative documentaries
 performative documentary is when the film maker gets involved in the documentary being the main subject and also evidently tells the audience the truths on the subject in hand. Deeply personal, the performative mode is particularly well-suited to telling the stories of filmmakers from marginalized social groups, offering the chance to air unique perspectives without having to argue the validity of their experiences.

Mass Communication is a performative documentaries about how communication is in the modern world and how it work in a 3rd world country like Indiana. also how in Indiana how people talk to each other and there life works through communication.  


conclusion

my philosophy as a film maker is that documentaries should show accurate and factual information about the subject and show the truth behind the story. but it is also important to show  to show the film makers point and to his side of the story and his opinions on the matter.