Current Practices In Corporate Video Production

Introduction
in  this essay i will be talking the practices in corporate video and law behind producing it. i will start by writing about the copyright laws and then move on to privacy in filming the video. after that i will talk about the defamation and how law behind that. then i talk about fair use and ethical of the video and lastly the technologies used to make it. i will also talk about releases



copyright
Copywriting is written content conveyed through online media and print materials. Copy is a content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as to raise brand awareness. copyright plays a big part in filming in the fact that it reduce what a film maker can do with the video without getting permission. film makers can use royalty free music and also must have so they don't advertise other company in the background or on people T-shirts.



Privacy
privacy law may be relevant for example  film maker must make should they don't film private information for example passwords or personal email on screens they are filming or on paper. also this must make sure there are no personal records on show to the camera. they also must get permission to film they and any person it the film. The law allows people to bring actions for invasion of their privacy, for which the court can award damages. The level of damages is relatively low when compared to damages in libel. However, the legal costs of a case will usually be significantly higher than the damages awarded and are paid by the losing party.



Defamation
Defamation is the action of damaging the good reputation of someone; slander or libel. in corporate video you can't not undermined someone else company or say bad comment about and destroy there  reputation. the four way to get sue is one, if you lowers them in the estimation of right-thinking members of the public. two, cause them to be shunned or avoided. three, disparages them in their office, trade or profession and lastly four, exposes them to hatred ridicule or contempt.    



fair uses
the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case.



Ethical
ethical can be many different things it range from colour to gender and even age. so nowadays you have to be careful that you don't get call racist or a sexist. so a lot of corporate video have female and different coloured people to avoid the hate on there company or business.  



Releases
releases is getting permission to use land or to film in a public place. also if you are using weapons you have to get permission from the police. also you have to get releases to film the actors in the film and also get release to use set piece of music and permission to use it.


Technologies
technologies can be cameras to lights and SD card. first there are many different  cameras that you can use college and low budgets film use canon EOS  700 is use and is about £434 - £749 where as high budgeting film company's use camera like Blackmagic Design Cinema Camera. that range from £1,350 used and £1,856 new. you can also use a go pro to do action shots for example you can use the hero 4. There are also lots of editing software that can bee use to add music and to add SFX, for example premiere or final cut pro to do editing. for light you can use a roto light  and a soft box that range from £20 to £40.  Drones are a new toy in filming. the phantom 4 can film in 4k and the blades don't get in the way. one of the best drone on the market it about  £1,200