Research is fundamental to all aspects of creative media production and is the essential starting point for productions of any scale. It can be used to determine the financial viability of a future production, to gather a range of information relevant to the content of the production, or to assist with the planning of technical and logistical requirements.
There are also media companies which conduct extensive research using a range of sophisticated methods to gather data about audience consumption of media products and services. This has become increasingly necessary in the highly mixed and competitive environment media industries operate in. But an ability to undertake research is essential for anyone working in the media industries and is vital in many stages of production and distribution.
To complete this unit you need to demonstrate that you understand why and how research is conducted in the creative media industries. The maximum word limit is 1000 words. Remember to proof read your work before submission and check for spelling, punctuation and grammatical errors. As always use examples of your own research from your TV advert project.
Types/methods of research:
Primary research/self-generated research
What are some examples? Interview techniques, observations, questionnaires, surveys, types of questions, focus groups, audience panels, participation in internet forums (self-generated e.g., own video, audio or photographic records of events).
1. Define primary research
Primary research is any type of research that you go out and collect yourself. Examples include surveys, interviews, observations, and ethnographic research. A good researcher knows how to use both primary and secondary sources in her writing and to integrate them in a cohesive fashion.
2. What did you do?
we use surveys to get peoples opinions and talk to people
3. List examples from your project.
For Primary research we send out a survey to people to find out about what people think on the topic.
Secondary research
What are some examples? Books, journals, reference-based books and directories, periodicals, newspapers, film archives, photo libraries, worldwide web, searching internet forums, CD Rom databases, audio material, ratings, circulation figures, government statistics.
1. Define secondary research
Secondary research involves the summary, collation and/or synthesis of existing research rather than primary research, in which data are collected from, for example, research subjects or experiments.
2. What did you do?
we look at different website to find out about more table top and card games to game the opinion of other people and also to find out about more of the games them-self
3. List examples from your project.
Website One: https://www.tabletopgaming.co.uk/
Form this website I can find out a lot of history and I can find handy hints and tips for what Types of table top games there are.
Website Two: https://www.google.co.uk/?safe=active&ssui=on#q=card+games+info&safe=vss&start=10
With this it will allow me to find out as much info on what I want to find with the card games.
Website Three: http://www.warseer.com/forums/forumdisplay.php?176-Board-and-Card-Games-Forum
With this one I can get other people thoughts on what they find card/tabletop games are like.
Quantitative research
What are some examples? Programme ratings, readership circulation figures, hits on a website, box office figures, sales of CDs and DVDs.
1. Define quantitative research
Quantitative methods numbers analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques
2. What did you do?
my age range for my questionnaire wasn't pacific and had a age range
3. List examples from your project.
for example 16-24 or 25-32.
Qualitative research
What are some examples? Film reviews, game reviews, fanzine websites, attitudes to media products, responses to news coverage, responses to advertising campaigns, discussion.
1. Define qualitative research
Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem
2. What did you do?
are surveys were worded in away to get the person opinion of card games instead of get lots of data.
3. List examples from your project.
the question in my questionnaire was have text boxes instead of a picking a pacific option
Data gathering agencies
What are some examples? Broadcasters’ Audience Research Board (BARB), Radio Joint Audience Research Ltd (RAJAR).
1. Explain what the BARB does. Also, IMDB and Boxofficemojo can be mentioned.
he Broadcasters' Audience Research Board (BARB) is the organisation that compiles audience measurement and television ratings in the United Kingdom. ... Participating viewers have a box on top of their TV sets which tracks the programmes they watch.
2. Search for either 'media research agencies' or 'data gathering agencies' and you will find a range of good examples.
some exmaple are industry tables and full service agencies
Purposes of research:
the purpose of the research is to find out the topic that you will choose and find out the age range of the audience that will see this and what people will think about it.
Audience and Market research
What are some examples? Audience data, audience profiling, demographics, geodemographics, consumer behaviour, consumer attitudes, audience awareness; product market, competition, competitor analysis, advertising placement, advertising effects
1. What did you do?
i ask people what they think would make a good documentary also i look on BARB for when the high peak are for TV audience for example when a soap come on.
2. Explain the audience research from your project.
the audicene research for my project was card game i ask people what they like about card games and what they would find interest in a documentary
Production research
What are some examples? Content, viability, placement media, finance, costs, technological resources, personnel, locations.
1. What did you do?
the production research i did was what they like to on the documentary and what would get they attention and keep them interested in it the documentary. also ideas about what could go in it.
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